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LandsailLandsail 14- Laufenn 104
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MichelinMichelin 214- mirage 1
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Anvelopa iarna Pirelli POWERGY WINTER 185/65R15 92H
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Pirelli POWERGY WINTER 185/65R15 92H
Anvelopa iarna HANKOOK W462 Winter i*cept RS3 185/60R16 86H
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HANKOOK W462 Iarna i*cept RS3 185/60R16 86H
Anvelopa allseason Bridgestone A005 WEATHER CONTROL DRIVEGUAR 185/65R15 92H
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Bridgestone A005 WEATHER CONTROL DRIVEGUAR 185/65R15 92H
Anvelopa All season UNIROYAL AllSeasonExpert 2 185/50R16 81H
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UNIROYAL AllSeasonExpert 2 185/50R16 81H
Anvelopa iarna GOODYEAR UG 9+ 185/55R15 82T
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GOODYEAR UG 9+ 185/55R15 82T
Anvelopa allseason Yokohama BLUEARTH-4S AW21 185/55R16 87V
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Yokohama BLUEARTH-4S AW21 185/55R16 87V
Anvelopa iarna continental WinterContact TS 870 185/55R15 82T
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continental WinterContact TS 870 185/55R15 82T
Anvelopa iarna Continental WinterContact TS 860 185/55R14 80T
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Continental WinterContact TS 860 185/55R14 80T
Anvelopa iarna Continental WinterContact TS 870 185/55R15 86H
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Continental WinterContact TS 870 185/55R15 86H
Anvelopa iarna Continental WinterContact TS 870 185/50R16 88V
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Continental WinterContact TS 870 185/50R16 88V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.