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Anvelopa iarna CONTINENTAL VanContact Winter 215/60R17C 104/102H
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CONTINENTAL VanContact Iarna 215/60R17C 104/102H
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 255/35R20 97Y
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YOKOHAMA BluEarth-4S AW21 255/35R20 97Y
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 275/35R19 100Y
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YOKOHAMA BluEarth-4S AW21 275/35R19 100Y
Anvelopa All season YOKOHAMA BluEarth-4S AW21 255/40R20 101Y
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YOKOHAMA BluEarth-4S AW21 255/40R20 101Y
Anvelopa vara Continental CrossContact ATR 235/85R16 120S
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Continental CrossContact ATR 235/85R16 120S
Anvelopa vara CONTINENTAL SportContact 6 255/40R20 101Y
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CONTINENTAL SportContact 6 255/40R20 101Y
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 SUV 255/55R20 110V
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YOKOHAMA BluEarth*Iarna V906 SUV 255/55R20 110V
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 SUV 265/55R19 109W
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YOKOHAMA BluEarth*Iarna V906 SUV 265/55R19 109W
Anvelopa iarna PIRELLI P ZERO WINTER 265/35R19 98W
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PIRELLI P ZERO WINTER 265/35R19 98W
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 255/40R20 101W
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YOKOHAMA BluEarth*Iarna V906 255/40R20 101W
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 275/35R19 100V
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YOKOHAMA BluEarth*Iarna V906 275/35R19 100V
Anvelopa iarna Pirelli WINTER SOTTOZERO 3 275/40R19 101W
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Pirelli WINTER SOTTOZERO 3 275/40R19 101W
Anvelopa vara Continental CrossContact ATR 265/70R17 121R
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Continental CrossContact ATR 265/70R17 121R
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 SUV 275/40R21 107W
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YOKOHAMA BluEarth*Iarna V906 SUV 275/40R21 107W
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 285/40R20 108V
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YOKOHAMA BluEarth*Iarna V906 285/40R20 108V
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 275/40R22 107V
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YOKOHAMA BluEarth*Iarna V906 275/40R22 107V
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 SUV 265/45R20 108V
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YOKOHAMA BluEarth*Iarna V906 SUV 265/45R20 108V
Anvelopa allseason Continental VancoFourSeason 2 225/75R16C 121R
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Continental VancoFourSeason 2 225/75R16C 121R
Anvelopa iarna Pirelli WINTER SOTTOZERO 3 255/35R19 96H
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Pirelli WINTER SOTTOZERO 3 255/35R19 96H
Anvelopa iarna YOKOHAMA BluEarth*Winter V906 275/45R21 110W
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YOKOHAMA BluEarth*Iarna V906 275/45R21 110W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.