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Anvelopa vara PIRELLI PZERO (PZ5) 255/35R19 96Y
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PIRELLI PZERO (PZ5) 255/35R19 96Y
Anvelopa vara BRIDGESTONE POTENZA SPORT 255/35R18 94Y XL
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BRIDGESTONE POTENZA SPORT 255/35R18 94Y XL
Anvelopa vara Continental ContiSportContact 3 235/35R19 91Y
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Continental ContiSportContact 3 235/35R19 91Y
Anvelopa vara Continental ContiSportContact 5P 255/35R19 92Y
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Continental ContiSportContact 5P 255/35R19 92Y
Anvelopa iarna Continental WinterContact TS 860 205/50R16 87H
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Continental WinterContact TS 860 205/50R16 87H
Anvelopa vara CONTINENTAL SportContact 7 225/35R19 88Y
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CONTINENTAL SportContact 7 225/35R19 88Y
Anvelopa vara Kumho ECSTA PS71 245/30R20 90Y
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Kumho ECSTA PS71 245/30R20 90Y
Anvelopa allseason Goodyear VECTOR 4SEASONS CARGO 215/65R15C 104T
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Goodyear VECTOR 4SEASONS CARGO 215/65R15C 104T
Anvelopa iarna Continental WinterContact TS 850 P 225/50R17 98H
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Continental WinterContact TS 850 P 225/50R17 98H
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 255/55R18 109W
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GOODYEAR VEC 4SEASONS G3 255/55R18 109W
Anvelopa vara Continental CrossContact ATR 255/70R16 111T
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Continental CrossContact ATR 255/70R16 111T
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CONTINENTAL 4x4WinterContact 235/65R17 104H
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CONTINENTAL 4x4Contact 265/60R18 110H
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BRIDGESTONE POTENZA S001 245/35R18 92Y
Anvelopa iarna Continental WinterContact TS 850 P 225/55R17 97H
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Continental WinterContact TS 850 P 225/55R17 97H
Anvelopa iarna Continental ContiWinterContact TS 830 P 235/55R17 99H
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Continental ContiWinterContact TS 830 P 235/55R17 99H
Anvelopa iarna Pirelli WINTER SOTTOZERO 3 235/45R17 97V
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Pirelli WINTER SOTTOZERO 3 235/45R17 97V
Anvelopa iarna HANKOOK W330B Winter i*cept evo3 245/50R18 100H
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HANKOOK W330B Iarna i*cept evo3 245/50R18 100H
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YOKOHAMA ADVAN Sport V105 235/40R20 96Y
Anvelopa vara CONTINENTAL SportContact 6 245/35R20 95Y
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CONTINENTAL SportContact 6 245/35R20 95Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.