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Anvelopa allseason MOMO M-50 SEASON VAN 185/75R16C 104/102S
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MOMO M-50 SEASON VAN 185/75R16C 104/102S
Anvelopa allseason MOMO M-4 FOUR SEASON 195/50R16 88V
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MOMO M-4 FOUR SEASON 195/50R16 88V
Anvelopa allseason ATLAS GREEN3 4S 235/50R18 101W
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ATLAS GREEN3 4S 235/50R18 101W
Anvelopa allseason FORTUNE FitClime FSR-401 225/55R18 102V
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FORTUNE FitClime FSR-401 225/55R18 102V
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 205/55R16 91V
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YOKOHAMA BluEarth-4S AW21 205/55R16 91V
Anvelopa allseason Tigar ROAD-TERRAIN 285/60R18 120T
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Tigar ROAD-TERRAIN 285/60R18 120T
Anvelopa allseason IMPERIAL ALL SEASON VAN DRIVER 215/65R15C 104/102T
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IMPERIAL ALL SEASON VAN DRIVER 215/65R15C 104/102T
Anvelopa allseason MOMO M-40 ALL SEASON 205/55R17 95V
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MOMO M-40 ALL SEASON 205/55R17 95V
Anvelopa allseason UNIROYAL AllSeasonExpert 2 175/70R14 84T
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UNIROYAL AllSeasonExpert 2 175/70R14 84T
Anvelopa allseason ZEETEX CT8000 4S 225/70R15C 112/109R
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ZEETEX CT8000 4S 225/70R15C 112/109R
Anvelopa All season MATADOR MP62 ALL WEATHER EVO 195/55R16 87H
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MATADOR MP62 ALL WEATHER EVO 195/55R16 87H
Anvelopa allseason MOMO M-50 SEASON VAN 205/65R16C 107/105T
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MOMO M-50 SEASON VAN 205/65R16C 107/105T
Anvelopa allseason FORTUNE FitClime FSR-401 225/65R17 106V XL
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FORTUNE FitClime FSR-401 225/65R17 106V XL
Anvelopa allseason FIRESTONE MULTISEASON GEN02 165/60R15 81H
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FIRESTONE MULTISEASON GEN02 165/60R15 81H
Anvelopa allseason MOMO M-50 SEASON VAN 215/60R16C 103/101T
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MOMO M-50 SEASON VAN 215/60R16C 103/101T
Anvelopa allseason MOMO M-50 SEASON VAN 205/75R16C 110/108T
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MOMO M-50 SEASON VAN 205/75R16C 110/108T
Anvelopa allseason FORTUNE FitClime FSR-401 235/65R17 108V XL
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FORTUNE FitClime FSR-401 235/65R17 108V XL
Anvelopa All season MOMO M-40 ALL SEASON 205/50R17 93W
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MOMO M-40 ALL SEASON 205/50R17 93W
Anvelopa allseason Tigar SUV SUMMER 205/70R15 96H
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Tigar SUV SUMMER 205/70R15 96H
Anvelopa allseason MOMO M-50 SEASON VAN 215/65R15C 104/102T
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MOMO M-50 SEASON VAN 215/65R15C 104/102T
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.