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Anvelopa vara PIRELLI P7cint(AO) 205/55R16 91W
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Anvelopa vara Bridgestone TURANZA T005 205/55R16 91W
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Anvelopa vara CONTINENTAL PremiumContact 7 205/55R16 91H
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Anvelopa allseason UNIROYAL AllSeasonExpert 3 195/55R16 91H
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Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 205/55R16 91H
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Anvelopa Vara HANKOOK K125 Ventus Prime3 195/55R16 91V
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Anvelopa allseason Continental AllSeasonContact 205/55R16 91H
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Anvelopa allseason Michelin CROSSCLIMATE 3 205/55R16 91V
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Anvelopa allseason Michelin CROSSCLIMATE 3 205/55R16 91H
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Anvelopa Vara YOKOHAMA BluEarth-Es ES32 215/55R16 97V
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Anvelopa allseason FIRESTONE MULTISEASON GEN02 215/55R16 97V
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Anvelopa allseason DUNLOP ALL SEASON 2 195/55R16 91V
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Anvelopa vara VIKING PROTECH NEWGEN 225/55R16 99Y XL
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Anvelopa iarna Kleber KRISALP HP3 215/55R16 93H
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Anvelopa iarna DEBICA FRIGO HP2 225/55R16 95H
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Anvelopa allseason HANKOOK H750 Kinergy 4S2 195/55R16 91H
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Anvelopa vara Goodyear EFFICIENTGRIP PERFORMANCE 2 205/55R16 91Y
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Anvelopa allseason Michelin CROSSCLIMATE 3 205/55R16 91W
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Anvelopa Iarna HANKOOK W462 Winter i*cept RS3 195/55R16 91H
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Anvelopa iarna Goodyear ULTRAGRIP PERFORMANCE 3 205/55R16 91H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.