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Anvelopa iarna GOODYEAR UG PERF+ 225/60R16 102V
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GOODYEAR UG PERF+ 225/60R16 102V
Anvelopa allseason Continental CrossContact LX Sport 225/60R17 99H
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Continental CrossContact LX Sport 225/60R17 99H
Anvelopa allseason Goodyear VECTOR 4SEASONS GEN-2 225/60R16 102W
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Goodyear VECTOR 4SEASONS GEN-2 225/60R16 102W
Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 225/60R16 102W
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Bridgestone TURANZA ALL SEASON 6 225/60R16 102W
Anvelopa iarna Michelin ALPIN 6 225/60R16 102H
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Michelin ALPIN 6 225/60R16 102H
Anvelopa vara Continental VancoContact 2 225/60R16C 105H
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Continental VancoContact 2 225/60R16C 105H
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 225/60R17 103H
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Michelin PILOT ALPIN 5 SUV 225/60R17 103H
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 225/60R17 99H
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PIRELLI WINTER SOTTOZERO 3 225/60R17 99H
Anvelopa vara Continental ContiPremiumContact 2 225/60R16 102V
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Continental ContiPremiumContact 2 225/60R16 102V
Anvelopa iarna CONTINENTAL WinterContact TS 870 P 225/60R17 99H
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CONTINENTAL WinterContact TS 870 P 225/60R17 99H
Anvelopa Iarna BRIDGESTONE BLIZZAK LM001 225/60R18 104H
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BRIDGESTONE BLIZZAK LM001 225/60R18 104H
Anvelopa iarna Continental WinterContact TS 870 P 225/60R17 103V
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Continental WinterContact TS 870 P 225/60R17 103V
Anvelopa allseason Michelin AGILIS CROSSCLIMATE 225/60R16C 105H
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Michelin AGILIS CROSSCLIMATE 225/60R16C 105H
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 225/60R18 104H
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Michelin PILOT ALPIN 5 SUV 225/60R18 104H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.