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Anvelopa iarna Continental ContiWinterContact TS 830 P 195/65R16 92H
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Continental ContiWinterContact TS 830 P 195/65R16 92H
Anvelopa allseason GOODYEAR VEC 4SEASONS G3 SUV 235/55R18 104V
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GOODYEAR VEC 4SEASONS G3 SUV 235/55R18 104V
Anvelopa allseason HANKOOK H750 Kinergy 4S2 225/55R16 99W
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HANKOOK H750 Kinergy 4S2 225/55R16 99W
Anvelopa iarna NANKANG SV-3 245/50R19 105V
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NANKANG SV-3 245/50R19 105V
Anvelopa vara CONTINENTAL CrossContact LX Sport 255/60R19 109H
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CONTINENTAL CrossContact LX Sport 255/60R19 109H
Anvelopa vara NANKANG AS-2+ 295/35R20 105Y
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NANKANG AS-2+ 295/35R20 105Y
Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 225/65R17 106V
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BRIDGESTONE TURANZA ALL SEASON 6 225/65R17 106V
Anvelopa iarna BRIDGESTONE BLIZZAK LM005 215/60R16 99H
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BRIDGESTONE BLIZZAK LM005 215/60R16 99H
Anvelopa vara Goodyear EFFICIENTGRIP PERFORMANCE 205/50R16 87W
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Goodyear EFFICIENTGRIP PERFORMANCE 205/50R16 87W
Anvelopa vara HANKOOK RA18 Vantra LT 235/65R16C 115/113R
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HANKOOK RA18 Vantra LT 235/65R16C 115/113R
Anvelopa allseason Michelin CROSSCLIMATE 2 235/45R17 97Y
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Michelin CROSSCLIMATE 2 235/45R17 97Y
Anvelopa allseason Cooper ALL SEASON 245/40R18 97Y
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Cooper ALL SEASON 245/40R18 97Y
Anvelopa allseason UNIROYAL AllSeasonExpert 2 225/60R17 99H
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UNIROYAL AllSeasonExpert 2 225/60R17 99H
Anvelopa vara CONTINENTAL PremiumContact 6 245/40R18 97Y
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CONTINENTAL PremiumContact 6 245/40R18 97Y
Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 215/60R17 100V
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BRIDGESTONE TURANZA ALL SEASON 6 215/60R17 100V
Anvelopa vara BRIDGESTONE DUELER ALL TERRAIN A/T002 225/60R17 103H
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BRIDGESTONE DUELER ALL TERRAIN A/T002 225/60R17 103H
Anvelopa Vara PIRELLI PZERO (PZ5) 245/40R18 97Y
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PIRELLI PZERO (PZ5) 245/40R18 97Y
Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 205/50R17 93V
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BRIDGESTONE BLIZZAK 6 ENLITEN 205/50R17 93V
Anvelopa iarna UNIROYAL WinterExpert 215/65R17 99V
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UNIROYAL WinterExpert 215/65R17 99V
Anvelopa allseason YOKOHAMA BluEarth-4S AW21 225/55R19 99V
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YOKOHAMA BluEarth-4S AW21 225/55R19 99V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.