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PIRELLI SCORPION WINTER 315/40R21 111V
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Continental WinterContact TS 870 P 275/45R21 110W
Anvelopa vara Michelin PILOT SPORT 4 S 325/35R22 114Y
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Michelin PILOT SPORT 4 S 325/35R22 114Y
Anvelopa vara DUNLOP SPT MAXX GT 285/35R21 105Y
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DUNLOP SPT MAXX GT 285/35R21 105Y
Anvelopa iarna Continental WinterContact TS 860 S 305/35R21 109V
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Continental WinterContact TS 860 S 305/35R21 109V
Anvelopa vara Michelin PILOT SPORT EV 295/30R21 102Y
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Michelin PILOT SPORT EV 295/30R21 102Y
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PIRELLI P ZERO WINTER 295/30R21 102W
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Michelin PILOT SUPER SPORT 325/30R21 108Y
Anvelopa iarna PIRELLI P ZERO WINTER 265/35R21 101W
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PIRELLI P ZERO WINTER 265/35R21 101W
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CONTINENTAL WinterContact TS 870 P 285/30R20 99W
Anvelopa vara Michelin PILOT SPORT EV 275/35R22 107Y
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Michelin PILOT SPORT EV 275/35R22 107Y
Anvelopa vara Michelin PILOT SPORT 4 S 285/40R23 111Y
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Michelin PILOT SPORT 4 S 285/40R23 111Y
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Continental WinterContact 8 S 275/35R21 103W
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Michelin PILOT SPORT 4 S 285/35R21 108Y
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Goodyear ULTRAGRIP PERFORMANCE 3 325/30R21 108V
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Continental WinterContact TS 860 S 295/40R20 110W
Anvelopa iarna PIRELLI WINTER SOTTOZERO 3 315/30R21 105V
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PIRELLI WINTER SOTTOZERO 3 315/30R21 105V
Anvelopa iarna Continental WinterContact TS 860 S 305/30R21 107V
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Continental WinterContact TS 860 S 305/30R21 107V
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Pirelli SCORPION WINTER 285/45R21 113V
Anvelopa vara DUNLOP SPT MAXX GT 325/30R21 108Y
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DUNLOP SPT MAXX GT 325/30R21 108Y
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.