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MichelinMichelin 112- Minerva 6
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Anvelopa vara MATADOR Hectorra 5 175/70R14 84T
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MATADOR Hectorra 5 175/70R14 84T
Anvelopa vara DEBICA PASSIO 2 175/70R14 84T
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DEBICA PASSIO 2 175/70R14 84T
Anvelopa vara Viking CityTech II 175/70R14 84T
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Viking CityTech II 175/70R14 84T
Anvelopa vara FULDA ECOCONTROL 175/70R14 84T
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FULDA ECOCONTROL 175/70R14 84T
Anvelopa iarna IMPERIAL SNOWDRAGON HP 215/70R15 98T
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IMPERIAL SNOWDRAGON HP 215/70R15 98T
Anvelopa vara Kumho PORTRAN KC53 165/70R14 89R
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Kumho PORTRAN KC53 165/70R14 89R
Anvelopa vara Hankook VanTRa LT RA18 225/70R15C 112S
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Hankook VanTRa LT RA18 225/70R15C 112S
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YOKOHAMA GEOLANDAR A/T G015 235/70R16 104T
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YOKOHAMA GEOLANDAR A/T G015 225/70R16 103H
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YOKOHAMA GEOLANDAR A/T G015 235/70R15 102T
Anvelopa allseason YOKOHAMA GEOLANDAR A/T G015 245/70R16 106T
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YOKOHAMA GEOLANDAR A/T G015 245/70R16 106T
Anvelopa allseason YOKOHAMA GEOLANDAR A/T G015 245/70R17 108T
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YOKOHAMA GEOLANDAR A/T G015 245/70R17 108T
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.