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Anvelopa iarna CONTINENTAL ContiWinterContact TS 830 P 255/60R18 108H
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CONTINENTAL ContiWinterContact TS 830 P 255/60R18 108H
Anvelopa iarna Continental VancoWinter 2 235/65R16C 118R
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Continental VancoWinter 2 235/65R16C 118R
Anvelopa iarna DUNLOP SP WI SPT 4D 255/40R18 99V
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DUNLOP SP WI SPT 4D 255/40R18 99V
Anvelopa allseason Continental CrossContact LX Sport 255/50R19 107H
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Continental CrossContact LX Sport 255/50R19 107H
Anvelopa iarna Goodyear ULTRAGRIP CARGO 215/75R16C 113R
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Goodyear ULTRAGRIP CARGO 215/75R16C 113R
Anvelopa vara CONTINENTAL CrossContact ATR 255/60R18 112V
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CONTINENTAL CrossContact ATR 255/60R18 112V
Anvelopa iarna YOKOHAMA BluEarth*Winter V905 275/40R19 105W
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YOKOHAMA BluEarth*Iarna V905 275/40R19 105W
Anvelopa iarna CONTINENTAL 4x4WinterContact 265/60R18 110H
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CONTINENTAL 4x4WinterContact 265/60R18 110H
Anvelopa allseason PIRELLI SCORPION VERDE ALL SEASON 275/40R21 107V
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PIRELLI SCORPION VERDE ALL SEASON 275/40R21 107V
Anvelopa vara DUNLOP SPT MAXX GT 265/35R20 99Y
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DUNLOP SPT MAXX GT 265/35R20 99Y
Anvelopa iarna DUNLOP WINTER SPT 5 255/45R19 104V
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DUNLOP WINTER SPT 5 255/45R19 104V
Anvelopa Iarna CONTINENTAL WinterContact TS 850 P 265/65R17 112T
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CONTINENTAL WinterContact TS 850 P 265/65R17 112T
Anvelopa iarna YOKOHAMA V905 265/40R21 105V
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YOKOHAMA V905 265/40R21 105V
Anvelopa allseason Michelin CROSSCLIMATE2 A/W 255/65R18 111H
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Michelin CROSSCLIMATE2 A/W 255/65R18 111H
Anvelopa iarna CONTINENTAL TS860 S 275/50R19 112V XL
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CONTINENTAL TS860 S 275/50R19 112V XL
Anvelopa allseason GOODYEAR VEC 4SEASONS CARGO 225/75R16C 118R
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GOODYEAR VEC 4SEASONS CARGO 225/75R16C 118R
Anvelopa Iarna YOKOHAMA BluEarth*Winter V905 275/45R19 108V
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YOKOHAMA BluEarth*Iarna V905 275/45R19 108V
Anvelopa vara CONTINENTAL 4x4Contact 265/50R19 110H
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CONTINENTAL 4x4Contact 265/50R19 110H
Anvelopa iarna BRIDGESTONE BLIZZAK LM80 EVO 255/50R20 109H XL
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BRIDGESTONE BLIZZAK LM80 EVO 255/50R20 109H XL
Anvelopa iarna YOKOHAMA BluEarth*Winter V905 255/50R20 109V
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YOKOHAMA BluEarth*Iarna V905 255/50R20 109V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.