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Anvelopa vara Bridgestone TURANZA T005 205/60R16 96W
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Anvelopa iarna Nokian SNOWPROOF 2 SUV 235/60R17 106H
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Anvelopa vara YOKOHAMA ADVAN SPORT V105 255/40R18 95Y
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Anvelopa iarna YOKOHAMA BluEarth*Winter V906 235/40R19 96V
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Anvelopa vara PIRELLI SCORPION VERDE 235/55R18 100W
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Anvelopa allseason CONTINENTAL AllSeasonContact 2 235/55R19 101T
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Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 225/65R17 106V
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Anvelopa vara Bridgestone POTENZA S001 225/45R18 95W
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Anvelopa vara YOKOHAMA ADVAN Sport V105 225/40R19 93Y
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Anvelopa vara Continental EcoContact 6 Q 195/60R16 93H
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Anvelopa vara Michelin PRIMACY 4 245/45R17 99Y
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Anvelopa Iarna BRIDGESTONE BLIZZAK 6 ENLITEN 225/60R17 103V
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Anvelopa vara YOKOHAMA ADVAN Sport V105 275/40R20 102Y
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Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 225/45R19 96W
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Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 225/40R19 93Y
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Anvelopa iarna Bridgestone BLIZZAK 6 245/45R18 100V
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Anvelopa vara GOODYEAR EFFIGRIP PERF 215/45R20 95T
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Anvelopa iarna Michelin PILOT ALPIN 5 215/65R17 99H
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Anvelopa iarna Michelin PILOT ALPIN 5 SUV 255/55R18 109V
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Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 235/65R18 110V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.