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Anvelopa Vara YOKOHAMA BluEarth-Van RY55 195/75R16C 110/108T
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YOKOHAMA BluEarth-Van RY55 195/75R16C 110/108T
Anvelopa allseason FIRESTONE VANHAWK MULTISEASON 195/65R16C 104/102T
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FIRESTONE VANHAWK MULTISEASON 195/65R16C 104/102T
Anvelopa iarna Firestone VANHAWK 2 WINTER 195/75R16C 107R
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Firestone VANHAWK 2 WINTER 195/75R16C 107R
Anvelopa iarna Continental WinterContact TS 870 195/50R15 82H
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Continental WinterContact TS 870 195/50R15 82H
Anvelopa iarna Michelin ALPIN 6 195/60R16 89T
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Michelin ALPIN 6 195/60R16 89T
Anvelopa allseason YOKOHAMA BluEarth-Van All Season 195/65R16C 104/102T
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YOKOHAMA BluEarth-Van All Season 195/65R16C 104/102T
Anvelopa iarna DUNLOP WINTER SPT 5 195/55R16 91H
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DUNLOP WINTER SPT 5 195/55R16 91H
Anvelopa iarna Firestone WINTERHAWK 4 195/55R20 95H
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Firestone WINTERHAWK 4 195/55R20 95H
Anvelopa vara Continental ContiVanContact 100 195/70R15C 104R
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Continental ContiVanContact 100 195/70R15C 104R
Anvelopa iarna CONTINENTAL WinterContact TS 870 195/60R16 89H
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CONTINENTAL WinterContact TS 870 195/60R16 89H
Anvelopa vara HANKOOK RA18 Vantra LT 195/60R16C 99/97H
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HANKOOK RA18 Vantra LT 195/60R16C 99/97H
Anvelopa iarna Kleber KRISALP HP3 195/55R20 95H
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Kleber KRISALP HP3 195/55R20 95H
Anvelopa Vara UNIROYAL Rain Max 5 195/65R16C 104/102T
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UNIROYAL Rain Max 5 195/65R16C 104/102T
Anvelopa vara UNIROYAL RAIN MAX 5 195/60R16C 99/97H
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UNIROYAL RAIN MAX 5 195/60R16C 99/97H
Anvelopa allseason BRIDGESTONE TURANZA ALL SEASON 6 195/55R20 95H
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BRIDGESTONE TURANZA ALL SEASON 6 195/55R20 95H
Anvelopa iarna BRIDGESTONE BLIZZAK W810 195/65R16C 104/102T
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BRIDGESTONE BLIZZAK W810 195/65R16C 104/102T
Anvelopa iarna UNIROYAL SNOW MAX 3 8PR 195/65R16C 104/102R
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UNIROYAL SNOW MAX 3 8PR 195/65R16C 104/102R
Anvelopa vara CONTINENTAL PREMIUM CONTACT 2 195/50R16 88V XL
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CONTINENTAL PREMIUM CONTACT 2 195/50R16 88V XL
Anvelopa allseason Bridgestone TURANZA ALL SEASON 6 195/55R16 91V
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Bridgestone TURANZA ALL SEASON 6 195/55R16 91V
Anvelopa allseason YOKOHAMA BluEarth-Van All Season 195/60R16C 99/97H
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YOKOHAMA BluEarth-Van All Season 195/60R16C 99/97H
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.