Anvelopa vara HANKOOK K125A Ventus Prime3 X 235/60R18 107V XL
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Anvelopa vara YOKOHAMA BluEarth-GT AE51 225/60R16 98H
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Anvelopa vara UNIROYAL RainExpert 5 235/60R18 103V
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Anvelopa vara HANKOOK K117A Ventus S1 evo2 SUV 255/60R17 106V
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Anvelopa iarna BRIDGESTONE BLIZZAK LM005 215/60R16 99H
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Anvelopa vara CONTINENTAL EcoContact 6 215/60R17 96H
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Anvelopa vara Firestone ROADHAWK 2 225/60R16 98Y
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Anvelopa vara CONTINENTAL PremiumContact 7 215/60R17 96V
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Anvelopa vara UNIROYAL RainExpert 5 225/60R18 100V
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Anvelopa vara DUNLOP SPT BLURESPONSE 215/60R16 95V
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Anvelopa vara BRIDGESTONE TURANZA T005 215/60R16 95V
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Anvelopa vara GOODYEAR EAG F1 ASY 3 SUV 255/60R18 112H
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Anvelopa vara Bridgestone TURANZA T005 215/60R16 95V
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Anvelopa vara CONTINENTAL EcoContact 6 235/60R18 103T
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Anvelopa allseason PIRELLI SCORPION ALL SEASON SF3 255/60R18 112V
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
