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Bridgestone TURANZA 6 205/60R16 96V
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Michelin AGILIS CROSSCLIMATE 205/65R15C 102T
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CONTINENTAL Van Contact Eco 8PR 205/65R16C 107/105T
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Anvelopa vara Michelin PRIMACY 5 205/55R17 95Y
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Michelin PRIMACY 5 205/55R17 95Y
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Anvelopa vara Michelin PILOT SPORT 5 205/50R16 87W
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Michelin PILOT SPORT 5 205/50R16 87W
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Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
