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Anvelopa vara CONTINENTAL ECOCONTACT 6 Q 255/40R21 102T
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PIRELLI PZERO CORSA (PZC4) 255/35R20 93Y
Anvelopa vara Michelin PILOT SPORT 4 SUV 255/45R20 105Y
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Michelin PILOT SPORT 4 SUV 255/45R20 105Y
Anvelopa vara Bfgoodrich TRAIL-TERRAIN T/A 255/55R20 110H
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Bfgoodrich TRAIL-TERRAIN T/A 255/55R20 110H
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CONTINENTAL WinterContact TS 870 P 255/50R20 109V
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PIRELLI WINTER SOTTOZERO 3 255/35R19 96H
Anvelopa iarna Continental WinterContact TS 850 P 255/65R19 114V
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Continental WinterContact TS 850 P 255/65R19 114V
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Michelin CROSSCLIMATE 3 SPORT 255/40R20 101Y
Anvelopa vara CONTINENTAL SportContact 6 255/35R21 98Y
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CONTINENTAL SportContact 6 255/35R21 98Y
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GOODYEAR UG PERF+ 255/35R21 98V
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Michelin PILOT ALPIN 5 SUV 255/40R21 102V
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Michelin PRIMACY 5 ENERGY 255/50R20 109V
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PIRELLI P-ZERO (PZ4) 255/35R21 98Y
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Bfgoodrich ALL-TERRAIN T/A KO3 255/70R18 117S
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Bridgestone TURANZA T005 255/35R21 101Y
Anvelopa vara Continental CrossContact RX 255/40R21 102V
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Continental CrossContact RX 255/40R21 102V
Anvelopa vara CONTINENTAL SportContact 7 255/30R21 93Y
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CONTINENTAL SportContact 7 255/30R21 93Y
Anvelopa iarna Michelin PILOT ALPIN 5 SUV 255/55R20 110V
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Michelin PILOT ALPIN 5 SUV 255/55R20 110V
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Michelin PILOT SPORT CUP 2 255/40R20 101Y
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Michelin PRIMACY 5 ENERGY 255/40R21 102W
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.